Sustainers are in vogue

A better way to give.

Monthly giving (or “sustainer”) programs are becoming increasingly popular in the U.S. as supporters of non-profit organizations recognize their advantages – most notably the convenience of making automatic contributions.

“It also makes a difference to spread a gift over the entire year,” according to Patti Michurski, who along with her husband Rick have been Animal Humane Society sustaining donors for four years. “This way we can make a much more substantial gift than we would be able to do otherwise.”

Participants in AHS’s sustaining donor program provide ongoing support that AHS relies on to care for the animals, said Sarah Berger, AHS director of annual giving. “In addition, it means less mail so more of the contribution is going directly to the services our donors care about, such as food and shelter, medical care, training, spay and neuter surgery, and adoption support.”

“Through secure, automatic monthly payments from a credit card, debit card or bank account, sustaining donors provide support that we can count on all year,” Berger said. “We just deduct the designated contribution from the preferred account until the donor lets us know to stop or change it.”

To learn more about the sustainer program, go to www.animalhumanesociety.org/donate/sustaining-gifts.

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